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Becca’s Interactive Display at Sephora

The Aussie brand launches its collection in Sephora stores.

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By: Jamie Matusow

Editor-in-Chief

Becca Cosmetics, which originated in Australia and has cultivated a following among celebs, is launching a collection at Sephora this month. The brand is known for its extensive range of color options, including foundations — and came up with an innovative way to help Sephora’s customers shop.

An interactive merchandising display was designed to help Sephora customers find the right colors for their skin tone, in Becca’s collection. The display is a gondola style, and includes a built-in customized shade match mirror. It also has a color wheel and “foundation finder” chart. Shade match cards will also be distributed to shoppers, to sample the 18 foundation shades that will be available at Sephora stores.

“Because BECCA has a full range of foundation and concealers, we wanted to provide a tool that simplifies the consumer’s experience when it comes to finding the proper shade for their complexion,” said Robert DeBaker, global CEO, Becca Cosmetics.”

By 2013, the brand plans to offer 100 new products at Sephora.

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